From First Search to Signed Deal

    We Build and Operate a Sales Engine for Software Companies — From Lead to Deal

    50+ years of experience in software sales and marketing. We help you find the demand, generate the right leads, and close the deals.

    Janne Sivula

    Janne Sivula

    Demand & Growth

    Viivi Pitkänen

    Viivi Pitkänen

    Sales & Closing

    Client examples: Telefónica · Vodafone · América Móvil · Antena3 · Tele5 · RCN Television

    Ericsson · Comptel · Efecte · Reaktor · And dozens of other software companies

    Why Most Software Companies Struggle to Scale Sales

    No predictable inbound

    Relying too much on outbound and random leads

    Marketing and sales are disconnected

    Leads don't convert into real deals

    Hiring is slow and expensive

    Building an in-house team takes time and carries risk

    A Complete Demand & Sales System — Done for You

    We don't just generate leads and send emails.

    We build the entire sales process so it's aligned with international demand. Making sales scalable, predictable and easy.

    How It Works

    Step 1 — Pilot

    Demand & Market Analysis

    We identify where your next deals actually come from:

    • High-intent search demand
    • Ideal customer profile
    • Best markets to target
    • Quick-win opportunities

    Outcome: You'll understand where international demand exists for your products or expertise — and where the best opportunities are with the least competition.

    Step 2 — Ongoing

    Execution

    We build and run your revenue engine:

    • SEO, GEO & Google Ads (high-intent only)
    • Landing pages & conversion optimization
    • Strategic outreach (partners or key accounts)
    • Lead qualification and sales support
    • Closing assistance

    Outcome: A predictable and scalable inbound pipeline.

    Not a Cost — A System You Keep

    Unlike hiring a salesperson or building an in-house team, this is not a fixed cost without visibility.

    We build a fully transparent demand and sales system where everything is documented:

    • What works
    • What doesn't
    • How deals are generated and closed

    At the same time:

    • Your pipeline grows
    • Deals are closed
    • You build your own international sales playbook
    Pipeline
    Leads
    Deals

    We act as part of your team — but at a fraction of the cost of hiring an international sales and marketing team.

    Outreach

    We Also Do Targeted Outreach

    Email
    LinkedIn

    In addition to inbound, we run precisely targeted outreach via email and LinkedIn messages.

    We create a dedicated company email address and appear as part of your team to the outside world.

    Your company gets a complete sales and marketing engine — without the hiring risk.

    What This Means for Your Business

    More qualified inbound leads

    Reduced dependency on cold outreach

    Better ROI from marketing

    Faster international growth

    Many companies discover €500K–€3M in annual pipeline potential through this system.

    Because Demand Already Exists

    Your customers are already searching for solutions.

    The question is: Will they find you — or your competitors?

    Built on Real Experience in Software Sales

    Combined 50+ years of experience in software sales and marketing

    Worked with global telecom operators and enterprise software companies

    Generated millions in pipeline and revenue without scaling sales teams

    Janne Sivula

    Janne Sivula

    Demand & Growth

    Viivi Pitkänen

    Viivi Pitkänen

    Sales & Closing

    Get in Touch

    Janne Sivula

    Janne Sivula

    Demand & Growth

    Viivi Pitkänen

    Viivi Pitkänen

    Sales & Closing

    Frequently Asked Questions

    Market Demand Analysis

    Find your biggest growth potential

    As part of the strategy call I prepare an initial growth analysis: what your potential customers search for, where demand is strongest and where competition is lowest. The goal is to help you make better growth decisions – not to sell you a report.

    You will receive:

    • 10–20 high-intent keywords
    • Estimated search demand
    • Competition overview
    • Growth opportunities

    Ready to Build a Predictable Sales Engine?