Guides
Guides for B2B growth and international expansion
Every guide in one place — practical models, not sales pitches.
These guides are based on 25+ years of international B2B sales and marketing work. Each one covers a single topic in enough depth that you can apply it in your own company.
AI and search
AI visibility
How B2B companies get found in ChatGPT, Gemini and other AI search surfaces.
Read the guideWordPress SEO
A complete WordPress SEO guide that connects keywords, Search Console, sales knowledge, business strategy and AI visibility into one continuous growth process.
Read the guideChatGPT ads
Advertising in AI search: what is possible today and how to prepare.
Read the guideAI marketing agency
What an AI-driven marketing partner actually does — and how to spot a good one.
Read the guideInternational growth
International B2B growth strategy
Choosing markets, positioning and channels for repeatable international sales.
Read the guideMarket entry: Spain
A practical view of entering the Spanish B2B market from the Nordics.
Read the guideIndustrial marketing in Europe
How manufacturers build pipeline across European markets.
Read the guideWant to apply these in your company?
We review your current situation, data and goals — then prioritise what to do next and why.