AI Visibility
Generative Engine Optimization (GEO): How to Get Found in AI Search
What GEO means in practice, how it works with SEO, and what real multilingual B2B searches reveal about visibility in ChatGPT and Gemini.
Insights & Case Studies
Insights and tips for international B2B sales, marketing and growth.
Strategy
Spin-off Strategy: How to Test Go-to-Market in Weeks, Not a Year
A practical spin-off commercialisation model: one internal project manager, an agile external team, an MVP and real buyer signals before scaling.
B2B Growth
B2B customer acquisition does not need more data. It needs one learning system.
The usual B2B customer acquisition problem is not a lack of data. It is that marketing, sales, CRM, competitor and product knowledge never meet in the same decision.
AI and marketing
WordPress vs. AI Websites
An objective comparison of WordPress and AI-native websites across cost, speed, SEO, flexibility and automation — and how a website can become a learning marketing system.
AI and marketing
What Is Agentic Marketing? How AI Agents Are Changing Marketing
Agentic marketing uses AI agents to analyse marketing data continuously and prioritise action. Agent design, data and business context matter far more than the number of agents.
Lessons from the Field
Why I Never Launch a B2B Marketing Campaign Before Conversion Tracking Works
Over the past two weeks I have spent more time fixing conversion tracking than building campaigns. It permanently changed the way I think about digital marketing.
Lessons from the Field
Marketing Automation No Longer Means HubSpot. It Means Orchestrating AI Agents.
I have used AI every single day for years to build international B2B marketing. Over the last year one observation has become impossible to ignore: the definition of marketing automation has fundamentally changed.
B2B SEO Strategy
100 Practical SEO Lessons from Real SME Growth Projects
What actually works in B2B SEO and international growth? 100 practical, experience-based lessons from 100+ SME projects across Europe and the Americas — covering international SEO, inbound marketing, AI search, lead generation and ROI.
International Growth Consulting
Digital Marketing Agency Europe
Why modern B2B companies need much more than a marketing agency. A practical guide to international growth in Europe: market selection, market entry, Go-to-Market, SEO, AI visibility, lead generation and continuous improvement.
Industrial Marketing
Industrial Marketing Strategy: 4 Proven Ways to Generate B2B Sales (Real Cases)
Learn four proven industrial marketing strategies based on real B2B case studies, with practical guidance for generating leads and sales in manufacturing and industrial markets.
International Growth Marketing
International B2B Marketing Strategy: How to Start International Growth Marketing and Win Your First Customers
A practical guide to international B2B marketing strategy: the 7-step model, real case examples and ROI logic for building international growth marketing that generates qualified leads fast.
Demand Generation
How to Build a Successful Business Ecosystem That Generates Demand (B2B Guide)
Most B2B ecosystems fail because they start with partnerships instead of demand. Learn the step-by-step model — SEO, GEO, niche visibility and partner alignment — for building a demand-driven ecosystem that scales internationally.
International SEO
International SEO Consultant – How to Choose the Right B2B SEO Partner (and Actually Get Clients)
Most SEO consultants focus on traffic. I help B2B companies generate real clients through search. See how international SEO becomes your best sales channel.
International Growth
Go-To-Market Strategy: How to Get Your First Customers in a New Market
A go-to-market strategy is not a document – it's a process. Learn the modern GTM model that generates leads in 2–4 weeks. 25 years of experience in B2B sales and international markets.
Revenue Growth
Fractional CRO: What It Is, Benefits, Cost and When to Hire One
Many B2B companies reach a point where growth slows down. A fractional CRO provides senior revenue leadership without the cost and risk of a full-time executive. Learn what a fractional CRO does, typical costs, and when to hire one.