Hi, I'm Janne Sivula.
I help B2B companies grow internationally by combining business strategy, search visibility, AI visibility and digital marketing.
I didn't end up in marketing by accident.
I started my career more than 25 years ago in international B2B sales.
Back then, growth usually meant sitting on planes, attending trade shows, visiting clients and endless cold calling. Sales work was slow, expensive and above all dependent on people's time. The total cost of one experienced salesperson to the company could be over €150,000 a year.
That's why I was surprised myself when I began to understand what digital marketing at its best can do. My first project in 2016 taught me a lot. We sold €250,000 worth of building materials into a new market without sending a single email or making a single phone call. This still works today in exactly the same way, even better.
Over the last ten years I have been involved in projects where a company has built strong digital visibility, and as a result inbound requests have started coming in before anyone has even had a chance to pick up the phone.
I see this happening again and again, year after year, still today.
When a company is found in the right place at the right time and provides the best answers to the customer's questions, sales changes. Customers reach out themselves.
This does not mean that good sales has lost its meaning. On the contrary. The best result comes when marketing brings the right opportunities to the table and sales knows how to close them.
That is exactly why I now focus on building visibility for companies that continuously produces new conversations and new opportunities.
I have seen in practice how this model can be used to build international business and sell for tens of millions of euros without time being spent on constant travel.
That is why I do not talk about marketing theory. I talk about real experiences.
My home market has never been just Finland.
I have lived over 20 years abroad – in Spain, Panama, Colombia and Brazil. International business is not a project for me; it has been my everyday life for most of my adult years.
That is why I always approach marketing from an international perspective. I do not build it only for Finland. I build it for companies that want to grow outside Finland too.
Different cultures, buying journeys and decision processes have taught me something you can't read in a book: every market has its own logic, and understanding it matters more than any single campaign.
What have I learned from more than a hundred projects?
Companies usually don't fail to grow because they have a bad product. Most often they don't grow because the right people simply don't find them at the moment a buying decision is made.
The best marketing is not the loudest. It's being there exactly when a customer is looking for a solution.
Today that means visibility in Google, ChatGPT, Gemini and Perplexity – wherever customers actually make their decisions.
Consistency beats fast campaigns almost every time. Twelve months of work always shows more than a twelve-week campaign.
Content that builds trust brings more requests than content that tries to sell.
How I work
I don't sell single campaigns and I don't believe in marketing tricks. I approach every project from a business point of view.
I combine SEO, AI visibility, Google Ads, content, sales and data into one coherent system that serves the growth of the business.
The goal is always the same: make the company findable, understandable and chosen exactly when the customer is ready to decide.
Who I help
Outside of work
Nature, sports and family are important to me. My favourite hobbies are cooking, mountain biking and going to the gym. I currently live in Spain, in Andalusia, where you can mountain bike all year round and the ingredients for cooking are second to none :)