Practical lessons from real B2B marketing, SEO and growth projects.
The usual B2B customer acquisition problem is not a lack of data. It is that marketing, sales, CRM, competitor and product knowledge never meet in the same decision.
Over the past two weeks I have spent more time fixing conversion tracking than building campaigns. It permanently changed the way I think about digital marketing.
I have used AI every single day for years to build international B2B marketing. Over the last year one observation has become impossible to ignore: the definition of marketing automation has fundamentally changed.