Lessons from the Field

Practical lessons from real B2B marketing, SEO and growth projects.

Why I Never Launch a B2B Marketing Campaign Before Conversion Tracking Works

Over the past two weeks I have spent more time fixing conversion tracking than building campaigns. It permanently changed the way I think about digital marketing.

Jun 27, 2026

6 min read

Lessons from the Field

Marketing Automation No Longer Means HubSpot. It Means Orchestrating AI Agents.

I have used AI every single day for years to build international B2B marketing. Over the last year one observation has become impossible to ignore: the definition of marketing automation has fundamentally changed.

Jun 27, 2026

9 min read